Everything you need to know about how Amazon ranks products this year. The game has changed.
The A10 algorithm is Amazon's latest search engine update (formerly A9). While the core goal remains the same—Maximized Revenue Per Customer—the weighting factors have shifted significantly.
In the past, simple sales velocity and keyword stuffing could get you to Page 1. Today, the algorithm focuses heavily on Contextual Relevance and Customer Retention signals.
It's not just total sales. It's sales attributed to a specific search query. Amazon tracks if you convert for "running shoes" specifically vs generic "shoes".
Amazon loves when you bring new customers to their site. Traffic from TikTok, Google Ads, or Email lists carries extra weight in the A10 update.
Account health, stock consistency, and review rating (not just count) now play a larger role in whether you win the Buy Box and organic rank.
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